Introducing the "Pattern Interrupt" system. This is how we go against the grain, while everyone copies trends, we create psychological curiosity gaps that force viewers to click.
Most designers would create a typical dog evolution thumbnail. We did the opposite. Instead of showing a standard “dog transformation” thumbnail, we flipped expectations with a clear picture of a dog and added bold text that contradicted what viewers saw: "This is not a dog." This created a massive curiosity gap, forcing viewers to wonder what it really meant.
This created massive cognitive dissonance. The result: 1.3M views and a 200x outlier performance for our client.
