We used visual storytelling that connects with what people already know from Hollywood. Instead of explaining money laundering directly, we aimed to spark curiosity and let the audience connect the dots.
Hollywood has often portrayed laundromats as fronts for money laundering, even though this wasn’t mentioned in the script or tied to cartels in reality. We built on that association, making the laundromat the centerpiece with bold text saying, “This is not a laundromat.” This allowed viewers to draw their own conclusions, creating a stronger impact.
The thumbnail was designed with a 3D style that wasn’t widely used at the time. This fresh visual approach helped it stand out and perform exceptionally well.
